Are you having trouble building an engaged email list that opens, reads, and clicks on the links in your emails? At face value, your email list might feel like simply a vehicle to send out your latest post, but friend, it’s really more of a relationship building tool.
When you’re scrolling through your inbox (because, I know, you get like, 500 emails a day), you’re more likely to open the emails from the people/companies you have a relationship with. Like, “Oh! I love Starbucks emails because they always tell me ways to earn more stars. I also love sitting in there and drinking coffee. The baristas are so nice. What have they got for me today?!” (This is me, always. LOL). That’s a relationship!
So, how can we establish trust with our readers so they’re excited to engage with your new content and posts? We create series of emails that builds your relationship and adds value to their life. Enter: A welcome email sequence for your blog.
Do You Need a Welcome Email Sequence for Your Blog?
The short answer: Always. But why? When you make a new friend, you don’t simply say “Hi,” and then walk away. Relationships are built by having regular, repeated touch points.
By having a welcome email sequence, it’s an opportunity for you to build a relationship with your subscriber. They opted-in to your email list because of a problem they’re trying to solve, so each email in your welcome sequence is a new opportunity to guide them in their journey to solving that problem.
Planning an Email Sequence
There are 3 parts to a sequence: Number of emails, length of emails, and frequency of emails.
PS – At the bottom of this post I have simple spreadsheet that’ll help you map this out (did you expect anything less from me?! 😂).
Number of emails: A welcome email sequence for your blog only needs to be 3-4 emails long.
Length of emails: I like keeping these emails relatively short and sweet. Why? When you’re building a new relationship, it’s important not to overwhelm your new subscriber right off the bat – they don’t even know you yet! After they’ve completed the sequence and know you a bit, they’ll be ready for longer in-depth emails that provide deeper value.
Frequency of Emails: This will vary depending on the topic you’re covering (more on that next). Think about the time it’ll take your subscriber to understand + act upon the information you gave them.
As a rule of thumb, give them at least 1 day between emails. The sweet spot seems to be 2-3 days, but definitely not more than 7 days apart. While you’re building this new relationship, your welcome emails need to be frequent enough for them to continuously work on their problem, but not so far apart that they forget who you are!
What Should Your Email Sequence Be About?
When it comes to blogging, I believe every piece of content you write should stem from a problem your reader has (read allll about this in my post about creating the perfect welcome email). After you pinpoint your reader’s problem, you can create an opt-in freebie that helps solve it.
Everyone on my Pinterest Subscribers list is having troubles with Pinterest (that’s why they opted-in to my freebie). So, I set up my welcome email sequence with Pinterest tips to get them closer to mastering Pinterest.
Mapping Out Your Email Sequence
So, now you’ve thought about what to write and the nitty-gritty of your sequence, but how do you put it all together?
Make a simple Google spreadsheet with columns for the email subject, content, and audience. List out the topic of each email and how far apart they should be. Then, put it into your ESP! Done!
Questions? Comments? Concerns? Drop ’em in the comments or in the tribe. Let’s get you a highly-converting email list that’s eager for your next post!