Hiya, blogging friends! Today I’m stoked to talk about a topic I’m super-duper passionate about… PINTEREST MARKETING! Pinterest is the #1 source of traffic for both of my blogs and it’s an amazing place to start marketing your content, no matter the size of your blog. I use Pinterest in conjunction with my favorite marketing tool: Tailwind!
*This post includes affiliate links, which help me provide you with more great content at no extra pennies for you. Thanks!*
Tailwind is a tool that helps me schedule content around a set schedule so I’m constantly sharing new ideas with my followers. I’ve outlined my favorite Tailwind features before, but today I want to dive deeper and show you my favorite Tailwind strategies. Some things are just easier through video, so get ready for a mixture of both! 🙂
PS – I have a cold in these videos, so thanks in advance for bearing with me. LOL.
1. How I Batch My Pins
When I’m finding Pinterest content for my profile, it helps to focus on one Pinterest board at a time. Take a look at this short video where I show how I batch pins and save a ton of time.
Quick and dirty instructions:
- Clear all drafts
- Find a board that needs some love
- Using the Tailwind Chrome extension, save as many pins as you’d like to drafts
- Go back to Tailwind > Drafts, add the appropriate Pinterest boards and check descriptions/URLs
- Schedule drafts
- Shuffle queue
How I Schedule Pins for New Blog Posts
I believe there’s some strategy behind this one as well as some trial/error to see what works best with your followers, but this is what works for me! Check out the video below and see some written instructions underneath.
For any new blog post or page I want to promote, I make at least 4 pins for it. I learned from Kimi Kinsey how to make multiple pin images quickly. Then, I use a separate content calendar to decide when to start publishing those new pins (I highly recommend using my social media planner!).
I don’t want to schedule all the pins on the same day or Pinterest might think that’s spammy. I also don’t want to end up accidentally publishing 5 new pins on a random day in the future – I want everything evenly spaced out!
So, I upload the new pins to Tailwind, add a description, change the URL, and adjust the interval. I space the new pins to publish at least 1 day apart, but usually up to 3 days. I look at my content calendar and see which new pins are scheduled for which days and find spaces for the new pins. I try to have at least one new pin per day publish on Pinterest.
Adding Pins to Tailwind Tribes
Tribes can be great for getting your pins in front of more eyes. With all these new pins, I don’t want to spam my tribes with 4 new pins leading to the same post. Plus, some tribes only let you share 1-2 pins per day. So, now that I have my content mapped out on the content calendar, I add the pin to my tribes the day it publishes! See a tutorial at the end of the last video. Easy peasy.
How I Use Tailwind’s Smartloop Feature
I am SO thankful for Tailwind’s new Smartloop feature! I have a lot of evergreen content that I want to continue getting traction on Pinterest and Smartloop lets me just set it and forget it!
First, I separated my content into categories. Bathroom pins, decor pins, kitchen pins, and a couple of seasonal categories. I added my pins, updated the descriptions, and set them to pin a few times a week. Boom, done!
To add, I decided to pay for a “PowerUp” for my Smartloop. When you sign up for Tailwind Plus, you get 250 scheduled Smartloop pins. I easily blew through that, so I’m paying about $5/month ($60/year) to have 1000 Smartloop pins. I think it’s worth it considering 95% of my traffic comes from Tailwind and Smartloop saves me SO much time!
What’s your strategy?
I hope these Tailwind strategies gave you some inspiration to take your Tailwind + Pinterest game to the next level! If there are any Tailwind strategies you use on the regular, I’d love to hear about it. Drop a comment below and pin this for later!
Pin it for later!
Maggie @ The Books Across
22 Jan 2019Hi Hayley! This is INCREDIBLY helpful, thank you! I’ve been trying to get my head around Tailwind, but watching all the official tutorials wasn’t really helpful. Watching someone actually using it and implementing strategies is so helpful. Thanks again!
hayley
22 Jan 2019Hi Maggie! Thanks so much for stopping by! I love that this was so helpful for you. Sometimes it makes more sense to see a fellow user using it rather than the website’s tutorials. Best of luck using Tailwind! 🙂
Kristi
30 Jan 2019This was so helpful! Thank you for making a video, which is so much better than just writing it out! 🙂
hayley
30 Jan 2019Yay! I’m so glad you found this helpful! I’m planning to launch a Pinterest course in April so stay tuned! 🙂
Caroline
2 Apr 2019There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
hayley
2 Apr 2019Yes! Thank you, Caroline!
Paula | Peak Your Pinterest
30 Apr 2019Wow this a so helpful! This will definitely save me time when pinning to my boards for me and my clients. Thanks for sharing
hayley
30 Apr 2019Absolutely! Happy to help, Paula!!
melissa williams
30 Apr 2019Awesome content! I have seen SO many of these and this is by far the easiest and best explained that I’ve seen! New Subscriber here. 🙂
~Melissa xx
https://freshairandfalselashes.com
hayley
30 Apr 2019Yay! So happy to have you on board, Melissa! Happy to help! 🙂
Whitney Dragovich
16 May 2019Amazing blog! Do you have any suggestions for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused .. Any suggestions? Bless you!
hayley
18 May 2019Hi Whitney! If you ever plan to make money from your blog, whether it’s selling an ebook, doing ads, or anything else, I recommend starting on self-hosted WordPress. So, WordPress.org! In the menu of this website, you’ll find a guide to help you launch your blog in 4 weeks. Hope that helps!
seksiseuraa
8 Jun 2019Useful info. Fortunate me I discovered your web site accidentally,
and I’m shocked why this twist of fate did not took place earlier!
I bookmarked it.
Kylie
13 Jun 2019Omg yes! This is exactly what I’ve been looking for!! Thank you for sharing the videos and writing a step-by-step! Thank you!
oprolevorter
15 Jun 2019I genuinely value your piece of work, Great post.
Matt
3 Jul 2019I have a question. You said that you make 4 per page or post that you make. You then said that you space out the post not to be spamming but you also said you change the URL. Can you give me an example of what you mean by changing the URL? If you make a post isn’t it just the one post and then four different pin graphics? Please let me know what you mean about changing the URL and exactly how you do that. Thanks I liked your post.
hayley
3 Jul 2019Hey Matt! Thanks for the comment! So I think I just meant that I change the URL in each pin draft in Tailwind to the right one for the post (same URL for each pin, linking to the correct post). But Tailwind defaults the URL to your homepage, so you need to change it to the blog post URL. I’ve forgotten to do it for pins before, then the pin just links to my homepage instead of my post – no good! Anyway, I hope that makes sense!! Let me know if you have any more questions!