Are you cranking out blog posts day in and day out, only to have them sit there, basically unread? I totally feel you – it is so frustrating when you spend time creating content and it goes pretty much unnoticed. Well, what if you had a simple method to make your blog posts go viral?!
Enter: Pinterest. I can’t stress this enough: If your target readers are women, then you need to be on Pinterest.
By creating engaging, click-worthy pins, I’ve garnered 45% of my website traffic for this site from Pinterest alone. Let me show you how to do it!
*This post contains a few affiliate links which help me keep this blog afloat through a small commission at no extra pennies for you. Thanks!*
Step 1: Make Your Pins Pretty & Easy-to-Read
The pin graphic itself is the first thing that gets it noticed. If your pin is boring, hard to read, or cluttered, it probably won’t do well. Here are some rules to keep in mind when designing your viral pin (I’ll demonstrate this visually below the list):
- The dimensions of your pin must be 2:3 (this is Pinterest-friendly and will be distributed in the feed). So, 600 pixels wide x 900 pixels long, or 1000 pixels x 1500 pixels.
- 2 easy-to-read fonts per pin and only 2 font colors
- Highlight few key words or a phrase with a different font and color
- Leave plenty of white-space around the text
- No distracting backgrounds
- Include your blog name and/or URL along the top/bottom for authority and recognition
- Veer towards warmer colors
- Try not to use people’s faces – for some reason, they don’t do as well
Rule of Thumb: If your pin feels cluttered, IT IS. Give your text room to breeaaaathe!
Try making your text smaller or adding more white-space around it.
Take a look at these before and after pins. I’m not kidding – I really see pins like what’s on the left.
Left: The background is too busy behind the text, the fonts are hard to read and too crowded, and the pink doesn’t match anything. There’s also no branding on it. Right: I abided by the rules outlined above. Doesn’t it look 10x better?!
Here are a few pins I’ve created for Organized Blogging. Take a look at all my pins on the Organized Blogging Pinterest Board.
Step 2: Leave Them Wondering
When you click on a pin, it’s because you want to know more, right? In my favorite marketing strategy, this is called opening a story gap for the reader. Basically, we’re beginning to tell them a story that they feel like they need to finish, AKA closing the story gap. They close this gap by clicking on your pin and reading your content.
With that in mind, don’t give away all your secrets in your pin graphic.
The goal is to drive traffic to your website. In the long run, impressions and saves do little to nothing for your blog.
Entice them into reading your content and coming away better because of it.
Let’s take this very blog post you’re reading right now! My Seriously Simple Strategy to Creating Viral Pins. You’ve probably been feeling frustrated with your return from Pinterest. You saw something that enticed you to click this post and learn an easy way to better your Pinterest strategy, get your content seen, and make your blogging life easier. Whatever pictures or phrase that you saw, left you wondering, “How can I do that?!”
Step 3: Use Your Keywords!
Now, Pinterest can’t “read” your image. You need to tell it what your pin’s about so it knows how to categorize it and who to show it to.
We need to find the phrases that Pinterest users are putting in the search bar, then use those phrases in our pin descriptions.
Step 4: Make Your Profile SEO-Friendly
Why? Because when you pin to your Pinterest boards, the board description follows the pin around the internet and helps it get seen. Hello, virality!
Also, when you add keywords into your Pinterest profile, it helps your profile get seen in the Pinterest search, allowing more people to find you and follow you. Whoopee!
Step 5: Consistently Pin
Pinterest loves you (and will show your content more!) when you’re consistently pinning and sharing new content.
Hands down, my favorite way to consistently pin is by using Tailwind. I’ve created a weekly pinning schedule so Tailwind auto-pins on my schedule. I’m able to schedule several weeks worth of content at a time and regularly push out new content in consistent intervals (learn more about my Tailwind pinning strategy).
I can’t stress how important it is to consistently pin.
Pinterest is a long-term marketing strategy. It can take a few months for it to pick up on your consistent pinning habits and share your content with more people.
If you steps 1-4 but don’t pin consistently, it’s going to be next to impossible to make any pins go viral.
Best of luck on your pinning journey! Have any questions? Feel free to drop them in the comments! I got you, friend!