When I tell someone I’m a blogger, I get a reaction like, “Oh, how nice…” Their eyes glaze over and they don’t take me very seriously. Can you relate? Most people who aren’t in the blogging world don’t understand that blogs are businesses. Sure, some people have hobby blogs (which are still fantastic!), but if you have a blog in hopes of monetization, your blog is a business. And it should be introduced and treated like one! Here’s how to confidently talk about your blog.
Why is this important?
Because, like it or not, other people’s perceptions of our work impact us. When I’m talking about my dreams for my blogs, I hate the response, “Oh, that’s nice…” I feel like an idiot! I fully believe in the potential of my blogs and I am so proud of them. How much better could they be if I confidently told my family and friends about what I do every day? And have them be interested! Mind. Blown.
I’m a writer. A graphic designer. A webmaster. An email marketer. A social media marketer. I wear so many freaking hats which makes it hard to tell other people what I do!
So, how should we talk about our blogs? How can we treat our blogs more like businesses and less like some low-key side biz? How do we talk about this?? Here’s my consensus.
How to Confidently Talk About Your Blog
Start Calling Your Blog a Business
The phrase, “I’m a blogger,” is so worn out. I’m vowing to stop using it and start saying, “I have a blogging business,” or, “I’m an online business owner.” The reality is that there are so many facets to being a blogger that simply calling yourself a blogger doesn’t cut it. By rephrasing our work, it allows us to introduce all the different parts of our business.
Think of Yourself as Your Client
Bear with me on this one. When I started Organized Blogging, I wanted to think of it as a business from the get-go (more than just a blog). So much so, that on my computer I put my Organized Blogging folder within my Clients folder (I do some client work on the side). I view my clients as having legit businesses. Why shouldn’t this be a legit business?!
Every time I access the folder, I click through my Clients folder which puts me in the mindset that this is a business. When I set goals or work on a new post, I’m doing it for the business. It has helped tremendously with taking this blog seriously and not just a hobby “on the side.”
Master Your Intro
Last week while taking Griffin on a walk, I was listening to episode #236 of my favorite podcast – Online Marketing Made Easy with Amy Porterfield! Her guest was talking about building a story from your brand – one example was a home chef…
When asked at a party, “What do you do?” Chef A says, “I’m a home chef.” Boom, end of the conversation. Chef B says, “You know how a lot of families don’t have time during the week to make meals? Well, I prepare meals in the family’s home so they can focus on their family and activities.” How much BETTER is that?! How much more likely is that to spark a conversation? Intrigue the listener!
Instead of, “I have a home improvement blog,” I’m going to start saying, “I have an online business where I teach homeowners how to do their own home improvement projects.” Check. Mate.
These are businesses, people! Don’t shy away!! It’s OK to confidently talk about your blog.
Make a Business Card for Your Blog
Okay, I know this might sound a little 1998, but it can actually work. Plus, it’s great if the people you meet in real life are actually interested in your business. Create a business card with your name, blog URL, and social media handles. The chance of them actually checking out your blog will be waaayy higher than if you rely on them to commit your blog URL to memory.
What do you do?
How do you treat your blog? Do you feel awkward when you talk about it? Or do you own it? I’d love to hear about it! Drop your story in the comments.