The Best Blog Post Writing Tip I Ever Heard

Do you feel like your writing is missing something that sets it apart from other blogs? You’re providing some great tips, but you’re having trouble truly connecting with your reader in a way that turns them into a raving fan.

Sure, you can write a great step-by-step guide, but your intro feels cheesy and you have trouble transitioning into the meat of your blog posts.

A few months ago I listened to a podcast episode that transformed my view of how I write blog posts, social media posts, emails, and more. I used what I learned and it became best blog post writing tip I ever heard! I promise, if you follow this one simple step, your blog posts will have new life. You ready?

the best blog post writing tip i ever read

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A few months ago I went on a walk with my then-1-year-old listening to the Online Marketing Made Easy podcast with Amy Porterfield (a favorite!). She was interviewing Donald Miller, CEO of StoryBrand, (here’s the episode) and he dropped some major truth bombs about communicating in a way that truly captures your reader.

Here’s what I learned.

The Best Tip: Address a Problem with Every Post

Before you even write an outline for a new blog post, think: What problem am I going to solve with this post?

When your reader is on the inter-webs, they’re in a self-serving frame of mind – aren’t you? that’s why you’re here, right?! Meaning, they’re looking for websites and articles that will help them make a positive change in their life. It’s all about THEM!

Because they’re thinking about themselves, they’re looking for resources that are solving their problems. You following?

TAKE ACTION: When you’re thinking of new posts ideas, a catchy title, or an opening, start with your reader’s problem.

Donald Miller said that the more we keep talking about our reader’s problem, the more they’ll keep listening!

Start Connecting on a Deeper Level

After you’ve pinpointed the problem you’re going to solve within your blog post, it’ll be easier to connect with your reader.

Take it a step further by identifying the emotions your reader feels with that problem. Such as…

  • She’s overwhelmed by meal planning
  • She feels inadequate compared to other stay-at-home moms
  • She’s frustrated that she can’t commit to a goal
  • He’s angry about his lack of promotion

Once you identify your reader’s problem, bring light to the emotions they’re feeling about it. If you can reiterate exactly how your reader is feeling, they’ll think, “YES! Someone who finally gets it! Tell me more!”

Boom, you’ve just created a loyal follower.

Tell a Story in Your Blog Post

As you’re writing a blog post, try telling a story. It would look like this: You identify the reader’s [frustration, confusion, overwhelm], you give them steps [A, B, C] to overcome their problem, then you encourage them to take action.

If you want to learn more about communicating in a way that turns your readers into loyal subscribers, I highly recommend the book Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.

I listened to the audio book over the course of a week and walked away with a library of resources to connect with my readers better + get them to subscribe to my email list or buy my products.

Since then, I’ve grown my email list to almost 200 subscribers in under 3 months!

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

Just so you know that I’m not just plugging some random book, I even took a picture of me with the downloaded Audible version on my phone. LOL.

I read the book Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller and it changed the way I communicate with my readers!

Honestly, this book is my marketing Bible. The night after I started reading it, I couldn’t sleep because I kept waking up thinking about new ideas for my blog. Does that sound crazy?? I might be a little crazy. #sorrynotsorry 🤣

Anyway, snatch the book now, and pin this for later so you can share with your friends! 🙂

This Post Has 2 Comments

  1. Donald Miller is awesome! He was on Christy Wright’s Business Boutique podcast and I took a lot away just listening to him. I think a lot of bloggers want to solve a problem but they forget that readers want to know why your content matters to them. How does a blogger relate to their reader on a more practical level. Good post, Hayley!

    1. Yessss absolutely! After I heard him on Amy Porterifeld’s podcast, my mind was blown! I feel like SO many businesses are using StoryBrand and no one is talking about it, lol! It’s like the little known secret of the marketing world!

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