Do you feel like your writing is missing something that sets it apart from other blogs? You’re providing some great tips, but you’re having trouble truly connecting with your reader in a way that turns them into a raving fan.
Sure, you can write a great step-by-step guide, but your intro feels cheesy and you have trouble transitioning into the meat of your blog posts.
A few months ago I listened to a podcast episode that transformed my view of how I write blog posts, social media posts, emails, and more. I used what I learned and it became best blog post writing tip I ever heard! I promise, if you follow this one simple step, your blog posts will have new life. You ready?
*This post contains a few affiliate links which help me keep this blog afloat through a small commission at no extra pennies for you. Thanks!*
A few months ago I went on a walk with my then-1-year-old listening to the Online Marketing Made Easy podcast with Amy Porterfield (a favorite!). She was interviewing Donald Miller, CEO of StoryBrand, (here’s the episode) and he dropped some major truth bombs about communicating in a way that truly captures your reader.
Here’s what I learned.
The Best Tip: Address a Problem with Every Post
Before you even write an outline for a new blog post, think: What problem am I going to solve with this post?
When your reader is on the inter-webs, they’re in a self-serving frame of mind – aren’t you? that’s why you’re here, right?! Meaning, they’re looking for websites and articles that will help them make a positive change in their life. It’s all about THEM!
Because they’re thinking about themselves, they’re looking for resources that are solving their problems. You following?
TAKE ACTION: When you’re thinking of new posts ideas, a catchy title, or an opening, start with your reader’s problem.
Donald Miller said that the more we keep talking about our reader’s problem, the more they’ll keep listening!
Start Connecting on a Deeper Level
After you’ve pinpointed the problem you’re going to solve within your blog post, it’ll be easier to connect with your reader.
Take it a step further by identifying the emotions your reader feels with that problem. Such as…
- She’s overwhelmed by meal planning
- She feels inadequate compared to other stay-at-home moms
- She’s frustrated that she can’t commit to a goal
- He’s angry about his lack of promotion
Once you identify your reader’s problem, bring light to the emotions they’re feeling about it. If you can reiterate exactly how your reader is feeling, they’ll think, “YES! Someone who finally gets it! Tell me more!”
Boom, you’ve just created a loyal follower.
Tell a Story in Your Blog Post
As you’re writing a blog post, try telling a story. It would look like this: You identify the reader’s [frustration, confusion, overwhelm], you give them steps [A, B, C] to overcome their problem, then you encourage them to take action.
If you want to learn more about communicating in a way that turns your readers into loyal subscribers, I highly recommend the book Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller.
I listened to the audio book over the course of a week and walked away with a library of resources to connect with my readers better + get them to subscribe to my email list or buy my products.
Since then, I’ve grown my email list to almost 200 subscribers in under 3 months!
Just so you know that I’m not just plugging some random book, I even took a picture of me with the downloaded Audible version on my phone. LOL.
Honestly, this book is my marketing Bible. The night after I started reading it, I couldn’t sleep because I kept waking up thinking about new ideas for my blog. Does that sound crazy?? I might be a little crazy. #sorrynotsorry 🤣